VitalGlow Yoga & Pilates

Spec Work

For VitalGlow, Yoga & Pilates studio, my goal was to create a brand identity that would capture the tranquility and mindfulness central to this studio. I kept the logo clean and simple, with a sense of sophistication, and added a logo mark that is inspired by the fluidity and calmness of breathwork and meditation. For the colour palette, I drew inspiration from the ocean and earthy, neutral tones. The overall look and feel of the brand is modern and minimalist. This minimalist approach to the design also ensures that the branding does not overpower the studio's tranquil atmosphere but rather complements it, creating an environment that welcomes and soothes.