Flovian Period Care

Spec Work

For Flovian, a period care company committed to sustainability and eco-friendliness, I crafted a brand identity that resonates with bold femininity and empowerment. My focus was to represent the brand's ethos of embracing natural cycles with confidence and pride. The logo mark, a tilted drop, symbolizes both the menstrual cycle and the brand’s focus on period care. It's a simple yet powerful representation of Flovian's mission. To complement this, I chose a rounded, serif font, blending boldness and soft femininity. The color palette was critical in conveying the brand's vibrant and empowering nature. I opted for bright, bold, analogous colours that are eye-catching and expressive, yet inherently feminine.