Shingo

Spec Work

Shingo is a retail company specializing in medicinal mushrooms. My goal was to create a strong and scalable brand identity that is appealing to a broad, forward-thinking audience, while remaining adaptable to future changes in the ever-evolving mushroom industry. I wanted the logo to feel fun and bold, so I went with a sans-serif, groovy font, to echo the fun, youthful, and approachable vibe Shingo is aiming for. Inspired by nature and modern design, I also introduced custom branding elements like unique illustrations, a checkered pattern, and gradient backgrounds, that tie everything together.