FirstMeal Pediatric Nutrition

Spec Work

FirstMeal, Pediatric Nutrition is a female-run online coaching business that specializes in childhood nutrition, Baby-Led Weaning, and strategies for picky eaters. The primary goal was to develop a brand identity that resonates with parents and caregivers, emphasizing the joy and importance of healthy eating in early childhood. For the logo, I opted for a sans-serif font in lowercase to enhance the brand’s friendly and accessible nature. I kept the design straightforward for easy recognition and to ensure versatility across various media. The colour palette I chose was bright and cheerful, balancing vibrancy and readability, while custom illustrations make the brand playful and memorable.